In an effort to strengthen its position in Western Canada, Remax asked CCMC to create a sports sponsorship program which could deliver its brand message for its brokers and agents. The “home team” campaign used a double entendre tagline that acted hinge for the co-sponsorship of the activation. An interactive online contest that utilizes social points (Twitter and a Facebook) with features game tickets, renovation and entertainment as prizing, focused on driving users online to interact with the brand and opt in for future communications from REMAX and the WHL.
- Year 1 saw a 200% per cent increase in lead generation around team locations.
- Year 2 saw a 150% increase of entrants participating over Year 1.
- Year 3 saw a 200% increase over year 2 with 200,000 page views and 31,000 unique visitors. In stadium impression was over three years 3,800,000.