Autotrader looked to CCMC Studios and CHL Properties for a unique brand experience during the playoffs and the Memorial Cup.
A contest was developed that engaged fans during tv timeouts. The experience, displayed a race on the stadiums LED rings and videoboards. A chosen fan would guess which of the three racers would win.
Two versions were created that:
- Displayed the racers only, and;
- The racers going around the track on the sideboard as well.