advertising, digital
In an effort to strengthen its position in Western Canada, Remax asked CCMC to create a sports sponsorship program which could deliver its brand message for its brokers and agents. The “home team” campaign used a double entendre tagline that acted hinge for the co-sponsorship of the activation. An interactive online contest that utilizes social points (Twitter and a Facebook) with features game tickets, renovation and entertainment as prizing, focused on driving users online to interact with the brand and opt in for future communications from REMAX and the WHL.
Participation:
- Year 1 saw a 200% per cent increase in lead generation around team locations.
- Year 2 saw a 150% increase of entrants participating over Year 1.
- Year 3 saw a 200% increase over year 2 with 200,000 page views and 31,000 unique visitors. In stadium impression was over three years 3,800,000.