Golf Ireland wanted to run an engaging campaign with the goal to create website visits to GolfIreland.com, showcasing the breadth of golf activities available in the country and making it a preferred destination for Canadian golf tourists.
SOLUTION
SCOREGolf’s design and marketing team worked with Golf Ireland to develop a rich and visual campaign aimed at connecting with affluent golfers where they are guaranteed to be on SCOREGolf.com and the PGATour.com. The team crafted, planned and placed the right messages and visuals that engaged and outperformed the standard digital campaign 6x over.
Staggered eblasts increased engagement and our high performing billboard ad unit (970×250) drove users to GolfIreland.com and created ROI for Golf Ireland and its partners packages that were developed for the campaign.