Kia Road to Excellence Case Study

Case Study: Kia Road to Excellence from CCMC Studios on Vimeo.


Global automotive brand Kia is a huge investor in the game of golf. It sponsors tournaments and players, including Canadian PGA Tour star and Olympian David Hearn. Kia Canada wanted to activate its sponsorship in golf with a media buy that leveraged its athletes and its cars. Together with CCMC Studios, a media plan that featured numerous layers of content and distribution was devised.