CHL Properties // Sponsorship, Integrated Marketing and Sales

The goal of CHL Properties is to develop strategic partnerships with brands looking to create programs that engage our passionate fan base. The CHL [and Regional Leagues] strives to deliver this winning integration at every level, event and touch point.

The Canadian Hockey League (CHL), comprised of the Western Hockey League (WHL), the Ontario Hockey League (OHL), and the Quebec Major Junior Hockey League (QMJHL), is the premier major junior hockey league and the largest hockey league in the world.

With an average of 9.65 million fans over each of the last five seasons the passionate reach of the CHL provides brands with an integrated grassroots platform for engaging sports fans in communities across Canada.

SPONSORSHIP OPPORTUNITIES

Major Event Sponsorships

  • Presence at The CIBC Canada / Russia Series, The Sherwin – Williams Top Prospects Game and The Memorial Cup presented by KIA games
  • Award sponsorship at the National CHL Awards
  • Branding, Fan Engagement and Hospitality across 15 major event games
Grassroots Sponsorship Club Level

Presence with all 60 teams in the Canadian Hockey League (52 teams in Canada and 8 in the Northern U.S.)

INTEGRATED CHL MEDIA PACKAGES

National and Regional Broadcast

Presence on Rogers Sportsnet and TVA Sports CHL Broadcasts, including:

  • TV-visible rinkboards
  • :30 second commercials (:15s and :60s also available)
  • Broadcast Feature sponsorship
  • Opening / Middle / Closing billboards
  • Custom Broadcast Packages

Online

Online presence on the CHL, WHL, OHL and QMJHL League websites, and all 60 CHL team websites including:

  • Banner and Big Box ads
  • Sponsorship of a web page or section
  • Promotional online campaign development (contesting, microsites, social media, ad units, communications)

Print

Full page, four-colour print ads in the country’s leading Major Junior Hockey souvenir programs for the The CIBC Canada / Russia Series, The Sherwin – Williams Top Prospects Game and The Memorial Cup presented by KIA games

Email

Advertising on the CHL E-Newsletter, sent out to die-hard fans across the country every week.

MAJOR EVENTS

The CIBC Canada / Russia Series features six games between all-star teams from each of the three CHL regional leagues (OHL, QMJHL and WHL) vs. a Russian all-star team. Each regional all-star team will play two games against the Russian all-star team on national television.

The CHL all-star teams will be made up of Canadian players who are being considered for the Canadian National Junior Team.  The Russian all-star team will consist of the top Russian major junior players who will also compete in the World Junior Championship.

The Sherwin – Williams Top Prospects Game features 40 of the top players from CHL team. Only players that meet the following criteria are eligible for the game: they must be eligible for the upcoming NHL Entry Draft and highly ranked in the NHL Central Scouting Rankings.

The main event consists of a nationally televised, fast-paced hockey game where the future stars of the NHL skate, shoot and check their way as far up the draft list as possible. Careers ride on the line.

The Memorial Cup presented by KIA, where the Regional League champions from the WHL, OHL and QMJHL, along with the host team, compete to win this prestigious championship has been designated as the “toughest trophy in sports to win.” After a round robin tournament, a semifinal and championship game are played to crown a national champion, all to a national televised audience.

Held each year in May, the Memorial Cup has evolved into a nine-day celebration of major junior hockey. Surrounding the tournament are numerous activities held throughout the host city, including a fan festival, golf tournament and CHL Awards Celebration.