The Fan Cycle is more than just a marketing exercise. It’s an opportunity to create an enveloping experience that uses brand, marketing, interactive and ambient, social, online and traditional media that leads to measurable ROI.
The Fan cycle is the journey the fan takes with their teams, players, etc. Its the multi-channel, way that we reach out to a fan, consistently creating opportunities for them and brands. When it comes to keeping fans engaged and satisfied, getting these journeys right is the difference between a successful campaign/sponsorship and failed one.
The fully integrated model
Core competencies that include strategy and creative, sponsorship, broadcast & production services, corporate experiences & events, custom publications and media solutions are woven into every part of our integrated model. We leverage the relationships between our properties and partnerships to create a dynamic, measurable and grassroot offering for the fans of hockey and golf fans across Canada.
We also have a strong history of working with marketing and agency teams to leverage campaigns and initiatives through our platforms to reach the fan there by driving ROI.