Our Expertise // THE FAN


The Fan cycle is the journey the fan takes with their teams, players, etc. Its the multi-channel, way that we reach out to a fan, consistently creating opportunities for them and brands. When it comes to keeping fans engaged and satisfied, getting these journeys right is the difference between a successful campaign/sponsorship and failed one.


The fully integrated model

Core competencies that include strategy and creative, sponsorship, broadcast & production services, corporate experiences & events, custom publications and media solutions are woven into every part of our integrated model. We leverage the relationships between our properties and partnerships to create a dynamic, measurable and grassroot offering for the fans of hockey and golf fans across Canada.

We also have a strong history of working with marketing and agency teams to leverage campaigns and initiatives through our platforms to reach the fan there by driving ROI.